A Website for Woodworkers, From One-Off Commissions to Full Kitchens

69% of homeowners look up pricing before they contact anyone, which is why a shop that publishes a starting-at range on a dining table spends its quoting hours on people who were actually going to buy one.

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What a weak website costs a Woodwork business

You refuse to post numbers, so you quote work that was never going to happen

Nearly seven in ten homeowners look up pricing before they contact anybody, and your site gives them nothing. The question arrives anyway, from someone who saw a table at a big-box store for $400 and assumed yours was close. You spend an hour on measurements, species and a drawing, and get a polite nothing back. Four of those a week and the shop is paying you to answer email.

A slab is not a slab, and nothing online says why yours cost more

A live edge walnut top air dried in somebody's barn and sold wet looks identical in a photo to one that came out of a kiln at 6 to 8 percent. Six months into a heated house the wet one cups, the breadboard ends split, and the customer blames the maker. If your site never explains moisture content, you are priced against work that is going to fail.

Joinery is the whole job and it is invisible in a picture

A mortise and tenon leg joint, hand-cut dovetails in a drawer box, a breadboard end pegged so the top can move across the grain: that is the difference between a piece your grandkids fight over and a flat-pack box held together with cam locks and particleboard. None of it shows in a photo of a finished table. It has to be written down somewhere a stranger can read it.

You sell to three states and a design firm, and you look like a weekend hobby

Your work goes out on freight to buyers who found a photo, and designers spec your casework into remodels. Both check for a real site before they commit a client's budget or a $9,000 commission. A feed and a phone number is not enough for a stranger buying sight unseen. 45% of consumers say a business without a website feels less real.

How customers choose a Woodwork company

Three buyers find the same shop and none of them search alike. The homeowner types the piece, not the trade: custom walnut dining table, live edge slab table, kitchen cabinets built as furniture, eight-foot credenza. The designer searches for custom casework and millwork, then vets you harder than any homeowner will, because your finish schedule lands on their job. The third buyer is two states away, saw a photo on a feed, and is looking for anything that proves you exist.

Then they all check the same things. Price comes first, which is the uncomfortable part, since a dining table in walnut with a slab top is a different object from the same table in ash. 58% of consumers often or always check a business website to confirm what they saw somewhere else, so the feed gets them interested and the site decides whether they write. They look for species, for how the top is finished, for whether a piece can be repaired in ten years, and for whether you have shipped something this big before.

Season runs the inquiry sheet whether you plan for it or not. Dining tables get commissioned in late summer and fall by people counting back from a holiday. Kitchen cabinetry arrives tied to somebody else's remodel schedule. Small goods, boards and boxes spike in December, and heirloom repair comes in after a move or an estate. A site that sorts these into their own pages catches each one at the moment it is being searched.

What a Woodwork website needs

A pricing page with real starting-at figures

A typical range for a dining table, a desk, a credenza and a run of cabinetry, with what moves a number up: size, species, slab versus milled top, and finish. A range does not lose you work. It loses you the inquiries that were never going to close, and that is the point.

Domestic hardwoods by character and cost

Walnut, white oak, cherry, maple and ash, in the order they hit the invoice, with what each one actually looks like. Cherry darkens for years. White oak takes a rift cut and quarter sawn figure. Ash is open-grained and the value buy. Customers choose a budget before you draw anything.

Slabs, kiln drying and moisture content, said out loud

Your slab inventory with species, rough dimensions and whether it is dried and ready, plus a short piece on why a top has to come down to 6 to 8 percent before it goes into a house with forced-air heat. This is the page that explains your price without arguing about it.

A joinery page a non-woodworker can follow

Mortise and tenon, dovetailed drawer boxes, floating panels and breadboard ends pegged so solid wood can move across the grain. Said in plain words, with a close photo of each, so the comparison stops being your table against a store table and becomes joinery against staples.

Finishes, with the repairability trade-off

Hardwax and penetrating oils that feel like wood and spot-repair with a rag. Conversion varnish that shrugs off a wet glass but gets refinished, not touched up. Shellac for period work. The customer picks for the life they live, not from a word on an invoice.

A commission form that asks the right questions

Dimensions and the room it goes in, how many have to sit at it, species, finish, the date it is needed by, and a budget band they tick. One form ends the three-email volley and tells you on sight whether to pick up the phone.

A trade page for designers and architects

What you build for the trade, the species and finishes you stock, how you work from their drawings, and your terms. Designers are repeat business and need something to forward to a client. Give them a page, not a text thread.

Woodwork services your site should cover

Commissioned dining tables

A table built to your room, your seating count and your species, with a base that suits the top instead of whatever came in the box. Trestle, pedestal or four-leg, with breadboard ends if the top calls for them.

Live edge slab tables and tops

Single-slab and bookmatched tops from walnut, maple or white oak, with the natural edge cleaned up and voids filled or left as they are. Every slab is dried and checked for moisture content before it is cut.

Desks and home office pieces

Writing desks, standing-height builds and full office suites, with cord management worked in and a surface finished for daily use rather than display.

Credenzas, sideboards and media consoles

Long low casework with doors, drawers or both, sized to the wall and the gear that has to live inside. Ventilation and cable routing handled where a console holds electronics.

Kitchen cabinetry built as furniture

Cabinets made in the shop from solid stock and quality plywood, with inset or full-overlay doors, dovetailed drawer boxes and a finish chosen for a kitchen. Not a boxed order with a door style picked from a chart.

Chairs, benches and seating

Dining chairs, hall benches and window benches built to take weight year after year, with joints pinned or wedged. Upholstered seats are coordinated with a trimmer when you want one.

Heirloom repair and restoration

A loose chair re-glued at the joint instead of screwed, a cracked table top stabilized, veneer patched and shellac revived. We tell you first whether a piece should be restored or repaired, because the two are not the same job.

Cutting boards, boxes and small goods

End-grain boards, serving pieces and keepsake boxes, on their own or in wholesale runs for a shop or a corporate order.

Trade commissions for designers and builders

Casework and built-to-spec furniture produced from your drawings, with species, finish and hardware matched to the rest of the project.

Slab sales, milling and drying

Rough and surfaced slabs by the piece, with milling and kiln drying for customers bringing their own log or urban salvage. Moisture content is measured and reported, not guessed.

BuilderNow compared with doing it yourself

BuilderNow DIY website builders
Who does the building We do. You talk to us once and send photos. The site gets built for you. You do, in a browser editor, after the shop closes.
The price $25/month or $250/year, with the domain name, hosting and support in it. A plan fee each month, with the domain and extras usually billed on top.
The hard pages We write the pricing, species, joinery and finish pages with you, in your words. An empty template, or filler text written for no trade at all.
Hours it costs you One conversation and a camera roll, then back to the bench. Evenings learning software, then more evenings keeping it current.
Adding a new piece later Send us the photos and the details. We update it. Support is included. You log in and do it yourself, or pay somebody each time.
Seeing it first 30 days free on a yoursite.buildernow.net address, custom domain once you are paying. Varies by provider.

Why this matters for Woodwork businesses

58% of consumers often or always check a business website to confirm information they saw elsewhere.

DreamHost, 2026

45% of consumers say businesses without websites feel less real.

DreamHost, 2026

84% of US consumers searched online for a local business in the last three months.

BrightLocal, 2026

Woodwork website questions

Show a floor, not a quote. A line that reads from $3,800 for a six-foot table in ash, more in walnut, tells a stranger which conversation they are in without committing you to a number. The alternative is not privacy, it is a stream of inquiries from people picturing a $400 table, and you paying for that mistake in quoting hours.

It thins them and improves them. People who were never going to spend four figures on furniture read the range and leave, which costs you nothing, because they were not going to order. The ones who keep reading already accepted the number before they wrote, so the first email is about species and seating instead of sticker shock. Fewer messages, far more of them real.

Publish what moves the number instead of one figure. Length and width, a milled top against a single live edge slab, species, base style, and finish. Put a short worked example on the page: the same six-foot table in ash, in white oak, and in walnut. Customers who can see where their money goes argue about the piece, not about you.

Yes, because it is the difference you cannot photograph. Wood that has not come down to roughly 6 to 8 percent keeps giving up moisture in a heated house, and a top that loses it unevenly cups, checks and pulls at the ends. Say that you dry and measure. It justifies your price against a cheap slab without you having to criticize anybody.

Write the joinery down and show it close up. Mortise and tenon at the leg, hand-cut or machine-cut dovetails in the drawer box, a panel left free to move, breadboard ends pegged so a solid top can expand across the grain. That language does the comparing for you, because the flat-pack alternative is cam locks in particleboard and everyone has owned one.

It matters more than the sheen does, and almost nobody explains it. Hardwax and penetrating oils look and feel like wood and a scratch spot-repairs with a rag. Conversion varnish is tougher under wet glasses and kids, but a repair means refinishing the panel. Shellac suits restoration work. Lay out that trade-off and the customer owns the choice.

Only if you hide it and get caught. A router is a tool, and so is a CNC: it cuts joinery dead accurate, repeats a part exactly across a twelve-door kitchen, and frees your hands for the parts that need them. Say what the machine cuts and what you cut and fit by hand. Honest beats mysterious with people spending this much.

Say that you crate and freight, and say it early. A ten-foot top gets blocked into a custom plywood crate built around it, and freight to a home address is a different animal from a dock delivery. Note that crating and freight are quoted separately from the piece, and that a deposit covers material, since a walnut slab bought for one customer is not resellable.

A conversation and your camera roll. Your number, the pieces you want more of, your species and finishes, where you deliver and ship, and photos of finished work plus a few close shots of joinery. We write and build the pages, including the pricing and moisture content explanations, and you approve them. You never log into an editor. Later changes come to us, and support is included.

Get your Woodwork website online

The 30-day free trial puts a working site on a yoursite.buildernow.net address with nothing to pay and nothing to install. Send your number, your service area and your photos, and we build the pages: commissions, slabs and species, joinery, finishes, cabinetry and restoration.

Use the 30 days to find out what a published starting-at range does to your inbox. Watch who writes and what they ask about before you decide. Keeping it is $25 a month or $250 a year with the domain name, hosting and support included, and that is when your own domain goes on the front.

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