A Website for Painters Who Get Paid for Prep, Not Square Feet

Homeowners believe painting is priced by the square foot and that anybody with a sprayer can do it, and your website is where that belief falls apart.

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What a weak website costs a Painter business

The square-foot myth puts you beside the cheapest bid

Homeowners who have never watched a crew work assume paint is paint and the only number that moves is dollars per square foot. So they collect three figures, pick the low one, and find out in two years why it was low. Without a site of your own, your only argument is your voice on the phone.

The 70 percent of your labor nobody sees

Washing, scraping, sanding, caulking, filling, spot-priming and masking is most of the day, and none of it shows up in the finished room. The cheap bid is a cheap prep job, every time: no caulk in the siding joints, no sanding between coats, tape instead of a drop cloth. A website is the only place you get to make that comparison before the homeowner decides.

Cabinets and decks get quoted like drywall

Kitchen cabinet refinishing is its own trade, with degreasing, deglossing, bonding primer and a sprayed finish that has to cure before a door closes on it. Deck and fence staining lives by moisture content and wood age, not by coverage rate. Listed as one bullet point beside interior painting, neither one explains why its price is different.

Your off-season has no front door

Exterior work closes down when overnight temperatures fall under the product's minimum, and January is when cabinets, trim, ceilings and whole-interior repaints should be filling the calendar. If nothing online says you do that work, the winter calls go to whoever says it first, and you spend the slow months waiting on referrals.

How customers choose a Painter company

A repaint is rarely urgent, which makes painting customers unusually patient and unusually thorough. They start weeks out, usually after a Realtor said the exterior looks tired or they got sick of a color they chose in 2014. They search on a phone, open three or four painters, and read. What they are trying to work out is whether you are a crew that preps or a crew that sprays, because they have heard the peeling stories and cannot tell the difference from a photo of a finished wall.

Then they shop the number. Most homeowners want a sense of cost before they let anyone walk their house, so a page that explains how you measure a job, what changes the price, and why a color change doubles the coats does more work than a form. They also check how recent your reviews are and whether anyone mentions drop cloths, cleanup and showing up at the hour you said. Two or three get a call, and the one with a real answer about sheen or season gets the walkthrough.

The calendar drives the rest. Spring brings the exterior rush, and by late September everybody wants the house done before the weather turns, which is exactly when you are booked and the temperature minimums are closing in. Winter is interior, cabinets and trim. A site that puts exterior work up front in April and cabinets up front in December catches people in the season they are thinking about, instead of making them scroll past the wrong half of your business.

What a Painter website needs

A prep page that lists every single step

Pressure washing, scraping, sanding, caulking the joints, filling nail holes, spot-priming bare wood, masking windows and landscaping, and protecting floors. Written out in order, so a homeowner comparing you to a lower bid can see what the lower bid left out.

Interior, exterior and cabinets on separate pages

Three different jobs, three different prices, three different seasons. Each one gets its own page with its own process and its own photos, so a kitchen cabinet customer is not reading about siding and a siding customer is not reading about ceilings.

A sheen and color section that answers the real questions

Flat on ceilings, eggshell in living rooms and bedrooms, satin where hands and kids go, semi-gloss on trim, doors and bathrooms. Put it in writing and you stop having the same conversation on every estimate, and you look like the person who knows.

Lead-safe RRP certification stated plainly

Any home built before 1978 is a different job, with containment, HEPA vacuums and wet sanding. Homeowners in older neighborhoods are starting to ask about it, and most of your competition says nothing at all. Saying it clearly is an easy way to be the obvious choice.

An estimate form that asks painter questions

Interior or exterior, number of rooms, ceilings and trim included, one story or two, siding or stucco, and whether the color is changing. You get a usable picture before you drive out, instead of losing half a day to a walkthrough that was never your job.

A tap-to-call number that never scrolls away

Most of the people reading about your work are holding a phone with one hand. Your number sits at the top of every page and follows them down it, because the call you win is usually the one that took one tap instead of a form and a wait.

Photos grouped by job type, not dumped in a pile

Cabinets with cabinets, exteriors with exteriors, stained decks with stained decks, and the masking and prep shots alongside the finished ones. Taped-off rooms and covered floors persuade people more than another clean wall.

A site that changes with your season

Exterior and deck work at the front in spring and summer, cabinets, trim and interiors at the front once the nights get cold. Send us a note and we make the swap, so your home page matches what you actually want to be booking.

Painter services your site should cover

Interior painting

Walls, ceilings and trim, with furniture moved, floors covered and holes filled before a brush comes out. Rooms come back the same day they are finished, cleaned up and put back together.

Exterior painting

Siding, fascia, soffits, shutters and front doors, washed and scraped and caulked before any paint goes on. Scheduled around temperature and dew so the coating cures the way the manufacturer intended.

Cabinet refinishing

A new kitchen without a new kitchen. Doors come off and get numbered, everything is degreased, deglossed and bonding-primed, then sprayed to a hard finish that can take a fingernail.

Deck and fence staining

Stripping, brightening and sanding first, then a stain matched to the age and species of the wood. Boards have to be dry through, so this one is booked by the weather rather than the week.

Trim, doors and millwork

Baseboards, casings, crown, railings and interior doors brought back to a clean line in semi-gloss. Cut in by hand at every edge, because a sprayer alone never finishes a room.

Ceilings and popcorn texture

Flat white ceilings that hide roller marks, or old acoustic texture scraped, skim-coated and finished smooth. Lights and vents come off and go back on properly.

Drywall patching and repair

Nail pops, corner bead dings, doorknob holes and the water-damaged patch over the laundry. Taped, floated, textured to match the surrounding wall, then primed so the repair disappears under paint.

Wallpaper removal

Steamed or scored and stripped, with the adhesive washed off and the torn paper face skim-coated. Walls get sealed before paint, because fresh color over old paste never stays put.

Prep washing and pressure cleaning

Chalky siding, mildew on the north wall and dirt in the stucco all have to come off before anything can stick. The wash is part of the paint job, not an add-on item.

Lead-safe work on pre-1978 homes

Older houses get containment, HEPA vacuums, wet methods and a careful cleanup instead of a dry sander and a shop broom. Required work, handled by certified people.

Color consultation

Sample boards brushed out and looked at on your own walls, in your own light, morning and evening. Much safer than committing to a color you liked on a phone screen in a parking lot.

Apartment turns and commercial repaints

Units, hallways, offices and storefronts painted on a schedule that works around tenants and business hours. Priced by the unit or the building, with a finish that stands up to traffic.

BuilderNow compared with doing it yourself

BuilderNow DIY website builders
Who builds it We do, from your photos and one conversation about your work You do, in an editor you have to learn first
Price $25/month or $250/year, with the domain and hosting in it A plan fee, then the domain and extras billed on top
What it costs you An hour on the phone and a folder of job photos Evenings after a full day on ladders
Painting-specific pages Prep, sheens, cabinets and season written in from the start Generic contractor templates you rewrite yourself
Support Included. You ask for the change, we make it Help articles and a support ticket
Seasonal changes Email us and the home page swaps for the season Log in and rebuild the page between jobs

Why this matters for Painter businesses

39.3% of homeowners start their search for a home services contractor on Google Search or Google Maps.

Mantel, 2025

69% of homeowners search for pricing online before contacting a contractor.

Mantel, 2025

Homeowners contact an average of 2.1 contractors before hiring.

Mantel, 2025

46% of phone leads convert during the call in home services, the highest of nine industries measured.

Invoca, 2025

Painter website questions

It ends when the overnight low drops under the product's minimum application temperature, not when the calendar says fall. Most exterior coatings want the surface and the air above roughly 50 degrees, and some low-temperature lines go down near 35. Paint applied warm that chills overnight before it cures can crack, blush or peel off in sheets next spring. Dew matters too, so late-season work gets a later start and an earlier stop.

Yes, but not on whatever wall the sun is hitting. In high heat and direct sun, paint flashes off faster than it can level, which leaves lap marks, roller texture and a film that never properly bonds. The answer is chasing the shade around the house through the day, keeping a wet edge, and stopping when the surface gets too hot to leave a hand on. Early mornings do a lot of the work.

Not for interiors, and that is when good painters are easiest to book. Cabinets, trim, doors, ceilings and whole-house repaints all happen indoors in a controlled temperature, and the crew is not racing daylight or weather. Modern low-odor products make it workable with normal ventilation and a cracked window. If you want an interior done without competing with the spring rush, December through February is the window.

Flat on ceilings, because it hides every imperfection and nobody scrubs a ceiling. Eggshell on bedroom and living room walls for a soft look that still wipes. Satin in kitchens, bathrooms, hallways and kids' rooms where hands and moisture go. Semi-gloss on trim, doors, cabinets and bathroom ceilings, where you want a hard surface and a clean edge. Higher sheen means more durable, and also more visible wall flaws.

Never off a phone screen. Screens shift color temperature, boost saturation and show you a swatch the size of a stamp. Get the real sample brushed onto a two-foot board, put it on the actual wall, and look at it in morning light, afternoon light and under your lamps at night. North-facing rooms pull everything cooler and gray. A color consultation at the start costs far less than repainting a room you hate.

Almost always. One coat only ever works going over a similar color in a similar sheen, on a wall in good shape. Covering a dark red with a soft white, or any strong color at all, needs a tinted primer plus two finish coats or you will see the old color ghosting through for years. A bid that promises one coat on a color change is quoting a job that will not look finished.

Because paint sticks to primer better than it sticks to problems. Bare or newly replaced wood soaks up finish coats unevenly without it. Patched drywall flashes dull without a sealer over the mud. Water stains, smoke and tannin bleed from knots will come straight through latex, so those spots need a stain-blocking shellac or oil primer first. Skipping it is the most common reason a repaint fails early.

Because stain and house paint are different animals. Decks are walked on, rained on and baked by the sun from above, so the wood has to be stripped, brightened, sanded and dry all the way through before anything goes down. Moisture meters decide the schedule, not the calendar. Horizontal boards also need their end grain and gaps worked by hand, which is slow, detailed labor.

A finished website built for you, plus the domain name, the hosting and ongoing support, all in that one price, or $250 for the year. You do not touch an editor. You send job photos, your service list and a bit about how you work, and we write and build the pages. Want the sheen guide reworded or the cabinet page moved up? Email us and it gets changed.

Get your Painter website online

Try it free for 30 days. Your site goes live on a yoursite.buildernow.net address, we build it from your photos and your job list, and you look at it on your phone between coats. Nothing to install, nothing to learn, and the custom domain comes with the paid plan.

Thirty days is what the trial covers. Meanwhile the homeowner who just noticed her south-facing siding chalking is opening two or three painters tonight and reading whichever one explains prep best. Be one of the two or three.

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