Anyone can rent a machine, so your website should sell the part that takes judgment: knowing which surfaces get soft washed and which should never see a tip at all.
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The beginning of your home on the web starts with a name.
Tell us a bit about your business; the services you offer, and your history.
Let us know how customers can best contact or reach you.
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Most homeowners think pressure washing is a guy, a rented machine and a Saturday afternoon. So they shop on hourly rate and assume every quote buys the same work. With no site that explains mix strength, dwell time and when you drop the pressure to almost nothing, you are arguing against a $99 flyer with nothing to point at.
The bargain operator and the trained technician say the same two words on the phone. A page that spells out how sodium hypochlorite and a surfactant do the actual cleaning on organic growth, with pressure only rinsing it off, separates you in about fifteen seconds. Right now that explanation only happens if the phone gets answered.
Anyone who has seen a furred deck or a zebra-striped driveway is waiting to ask whether you will wreck something. If your site never names the real risks, granules stripped off shingles, water forced behind vinyl, failed mortar blown out of old brick, they assume you have not thought about them and they call someone who sounds more careful.
Property managers and restaurant groups need to know you can contain and recover wash water on a lot, work after close, and keep a route. A phone number and four photos answer none of that, so the bid goes to the company whose site does.
Residential work arrives in a rush. The first warm week shows the green film on the north wall and the black streaks down the roof, and the homeowner who ignored it all winter searches that afternoon on a phone. They type the surface, not your trade, so it is roof cleaning, house washing or driveway cleaning plus their town, and they open two or three sites before anyone picks up. Pre-listing work moves faster still, because an agent has told the seller to get the siding and concrete cleaned before Friday's photos.
Then they price-check. Homeowners want to know whether you charge by square foot or by the job, whether the roof is quoted separately from the house, and whether a two-story place costs more before they will spend a call on you. They read reviews with one question in mind, which is what happened the time something went wrong, a plant that got burned or a stain that did not come out. Say nothing about price anywhere and you are usually the quote they never request.
Commercial work behaves nothing like that. A property manager, a franchise operator or a fleet manager is buying a route they can forget about, so they look for proof you handle wash water the way the local stormwater rules require, that you can run a lot overnight, and that you will invoice properly every month. Those contracts repeat for years, and they almost always start with somebody reading your site at a desk.
One page that lays out soft washing against pressure washing, says plainly that a shingle roof must never be pressure washed because it strips the granules and voids the roof warranty, and names the chemistry that does the work. It answers the objection while you are still on a ladder.
Roof, vinyl, stucco, brick, wood and flatwork each get their own page, because each one has a different method and a different risk. A homeowner looking for roof cleaning lands on roof cleaning instead of a single page that lists everything you own.
A clean driveway proves nothing by itself. We caption the work, so it reads as a surface cleaner pass on stamped concrete or a low-pressure rinse on a composition roof. That is the difference a careful homeowner is trying to see.
Square-foot bands, per-story adders, minimum service charge, whatever you actually use. People searching for a price spend their call on whoever gave them a number, even a rough one, and it screens out the callers who only wanted the $99 version.
Your number is a button, not text to copy out with wet gloves on. Calls close this trade faster than any form, so the call sits one tap from the top of every page, with your hours and coverage next to it.
Fleet washing, sidewalk and parking-lot cleaning, dumpster pads, restaurant kitchen exhaust and hood areas, plus a plain statement that you contain and recover wash water where a lot requires it. Bid requests come from this page, and the residential pages never have to carry it.
Spring curb appeal, pre-paint house washing and pre-listing cleans each get a page waiting when demand shows up, instead of you remembering to post something in April. They also give agents and painters a link to hand clients.
Those black streaks running down your shingles are gloeocapsa magma, an algae, not dirt, and it will not brush off. We treat it with a low-pressure chemical application that kills the growth and rinses away, because pressure on a shingle roof strips granules and voids the roof warranty.
Siding, soffits, trim and gutters get a low-pressure clean that lifts mildew, spider webs and the green film off the shaded walls. Low pressure matters on vinyl, where too much force drives water behind a panel and into the wall cavity.
Paint will not bond to chalk, mildew or pollen. A soft wash before a repaint gives your painter a clean, dry surface to work on, and it is cheap insurance against a finish that peels in two years because it went on over dirt.
Flatwork gets a surface cleaner, not a wand, so the concrete comes out evenly bright instead of covered in the zebra stripes a wand leaves. Expansion joints, aprons and walkways are cleaned as one piece rather than in visible passes.
Rust from a sprinkler head, battery acid under a parked trailer and dropped oil all need a different chemical than organic growth does. These are quoted as spot treatments, and we will tell you honestly when a stain has gone too deep into the slab to lift completely.
Wood is the easiest surface to ruin. Held too close, a tip etches and furs the grain and leaves a deck that needs sanding before it can be sealed. We clean cedar, redwood and pressure-treated wood at low pressure with a wood-safe mix, ready for stain.
Old brick is cleaned carefully and tested first, because high pressure will blow out mortar joints that have already failed and turn a washing job into a repointing job. Efflorescence and moss on stone get treated rather than blasted.
Washing the house does not remove the gray-black tiger striping on the face of aluminum gutters. Brightening is a separate hand-applied treatment that takes that oxidized film off, and it is the detail people notice most from the street.
Before photos are taken, the roof, siding, driveway, walkway and porch get cleaned together so the house shows as cared for. This one is usually booked on a deadline, and we schedule around the photographer rather than the other way around.
Parking lots, entries, drive-thru lanes and dumpster pads cleaned after close, with wash water contained and recovered where EPA and local stormwater rules require it instead of being pushed into a storm drain. Monthly and quarterly routes available.
Trucks, trailers, box vans and equipment washed on your yard on a set schedule, plus the grease-heavy areas around restaurant kitchen hoods and exhaust fans. Billed by the unit or the visit so it stays predictable on your books.
| BuilderNow | DIY website builders | |
|---|---|---|
| Who actually builds it | We do. You tell us your surfaces, service area and how you quote, and the site comes back built. | You do, at night, after a day of running hose and climbing ladders. |
| What it costs | $25 a month, or $250 a year. | A monthly plan, then the domain, then whatever add-ons the template needs. |
| Domain and hosting | Both included in the price. | Hosting is in the plan; the domain is usually free for the first year, then billed separately. |
| Changes during the season | Support is included. Email the change and a person makes it. | Help articles and forums. You find the editor and make the edit yourself. |
| What you have to learn | Nothing. | The editor, template limits, image sizes and how it looks on a phone. |
| Bigger builds | Online stores, booking systems and custom features are quoted separately. | Add-on apps you install, connect and maintain on your own. |
39.3% of homeowners start their search for a home services contractor on Google Search or Google Maps.
Mantel, 202569% of homeowners search for pricing online before contacting a contractor.
Mantel, 2025Homeowners contact an average of 2.1 contractors before hiring.
Mantel, 202546% of phone leads convert during the call in home services, the highest of nine industries measured.
Invoca, 2025The trial runs 30 days on a yoursite.buildernow.net subdomain, free. That is long enough to see what happens when people searching for roof cleaning in your town find a site that explains soft washing instead of a Facebook page with eleven photos.
If you start before the first warm week, the site is up and working when the green film shows on the north walls and the calls start. Starting in May means spending your best six weeks explaining over the phone what a page could have explained already. Pick up a custom domain when you move to the paid plan at $25 a month.
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