A Website for Landscapers Running Two Businesses Under One Name

The weekly route work and the $30,000 backyard come through the same search, and a site built to separate them wins both instead of losing both.

  • $25/month with the domain, hosting and support included
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  • 30 days free on a yoursite.buildernow.net address
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What a weak website costs a Landscape business

Two businesses, one phone number, no way to tell them apart

The call coming in is either a $40 weekly mow or a $30,000 backyard, and you answer both the same way from the truck with a blower running. Maintenance callers want a price and a start date. Design-build callers want proof you can build a wall that still stands after ten winters. With nothing sorting them before the phone rings, every lead costs the same fifteen minutes.

Design-build buyers research for weeks before they ever call

Nobody spends thirty thousand dollars on a paver patio off a yard sign. They start in March, save photos, read about pavers versus stamped concrete, argue about where the fire pit goes, and narrow it to two companies by June. That whole stretch happens on a screen. If you are not on that screen, you are not on the shortlist.

Your season opens in a three-week window and the phone can't absorb it

Spring cleanup, mulch and first-cut requests land almost all at once, and fall leaf removal does the same in reverse. Referrals cannot flex that fast. You either miss calls while you are on a mower all day or you fill the route with whatever came in first and spend the summer underwater on margin.

Route work gets price-shopped because nothing makes you look different

Mow-blow-and-go margins are thin enough that a homeowner holding two names takes the cheaper one. What changes that is proof you also handle irrigation, drainage, a real pruning calendar and winter contracts, so you are the one company they call all year.

How customers choose a Landscape company

Maintenance customers search short and decide fast. Somebody looks at an overgrown yard on a Saturday, types the service and their town into a phone, opens two or three results, and is really checking two things: do you cover their street, and will a human pick up. They call from the yard, on the spot, and whoever answers with a straight answer about frequency and a starting price usually gets the property.

Design-build customers behave nothing like that. They search by the thing they want built rather than by your trade, so the queries are retaining wall, paver patio, drainage contractor, backyard renovation. They read. They want to understand why base prep matters, what a wall costs per face foot, whether you install drain stone behind the block, how long the yard stays torn up. They are also hunting for a number before they talk to anybody, so a page that refuses to discuss money reads as a company that will surprise them later.

Then there is the work that comes from neither search. HOA and commercial contracts get bid annually, usually in late fall and winter for the following season, and the person collecting those bids is a property manager assembling a file for a board. They need a link they can forward. Seasonality flips everything again in cold climates, where snow and ice removal is what keeps the crew employed between leaf cleanup and spring thaw.

What a Landscape website needs

A front door that splits maintenance from design-build

Two clear paths at the top: one for weekly and seasonal service, one for patios, walls and full renovations. The mow customer reaches a price request in two taps. The project customer reaches a page built to be read.

Service pages that match how you actually bid

Per-visit work, seasonal agreements and project estimates each explained the way you really quote them, so nobody expects a flat number on a retaining wall or a written proposal on a lawn cut.

A request form that asks what you'd ask anyway

Lot size, irrigation zones, rough square footage, whether there is gate access wide enough for a skid steer. Answers arrive with the lead, so you know which crew and trailer the job needs.

Tap-to-call on every screen

Much of your traffic is somebody standing in their own yard holding a phone. The number stays one thumb away on every page, because in home services the call is where the job gets won.

Finished work organized by job type

Patios in one place, walls in another, full installs and lawn renovations in a third, so a homeowner pricing a 400-square-foot paver patio sees three of those instead of forty photos of mowed grass.

Seasonal sections we swap for you

Cleanup and mulch out front in March, leaf removal in October, snow contracts in November. Send a message saying what changed and we make it. You never log into an editor.

A commercial and HOA page built to be forwarded

Annual bid work moves through managers and boards who need something to attach to an email: property types you maintain, crew capacity, multi-site scheduling, and a direct way to request a bid packet.

Pages that load on one bar

Simple, fast pages that open at the back of a property with bad reception, because a homeowner who waits eight seconds for photos taps the next name on the list.

Landscape services your site should cover

Weekly Mowing and Lawn Maintenance

Same crew, same day each week, from first cut in spring to last cut in fall. Mowing, edging, string trimming and a full blow-down of walks and driveway, so the property looks finished when we leave.

Spring Cleanup

The reset that makes the rest of the year work. Winter debris pulled out of the beds, perennials cut back, lawn dethatched, beds re-edged and everything hauled away.

Mulch and Bed Maintenance

Mulch at the right depth holds moisture and keeps weeds down, and it is the cheapest thing that makes a yard read as cared-for from the street. We edge first, pre-treat, then install by the yard.

Fall Leaf Removal

Leaves left sitting over winter smother turf and invite disease. We make as many passes as your tree cover calls for, then return for a final cleanup once the canopy is down.

Irrigation Installation and Repair

A system zoned around your actual yard, with sun, shade, slope and beds watered separately instead of all at once. We also chase down the broken head, the cut line and the valve that will not close.

Backflow Testing and Winterization

Most municipalities require an annual backflow test, and a compressed-air blowout before the first hard freeze keeps lines, heads and valves from splitting. We put both on the calendar for you.

New Lawns: Sod, Seed or Hydroseed

Sod gives you a finished lawn the day we leave and costs the most. Seed is cheapest and slowest. Hydroseed sits between and holds far better on a slope. We tell you straight which fits your yard.

Paver Patios and Walkways

A patio is mostly base, not pavers. Excavation depth, compacted aggregate and a screeded bedding layer are the difference between one still sitting flat after ten freeze-thaw cycles and one that heaves.

Retaining Walls

Walls hold back soil, and what destroys them is trapped water. We build with drainage stone, filter fabric and a drain line behind the face, with block or stone sized to the height and the load above.

Drainage and Grading

A wet basement, a side yard soggy for a week, mulch washing into the driveway after every storm. That is grade, not plumbing. We regrade to carry water off the foundation and add French drains where slope cannot.

Tree and Shrub Pruning

Cut at the wrong time of year and a shrub gives up next season's flowers. We prune on a calendar by species, shape hedges and ornamentals, and clear deadwood before a storm does.

Snow and Ice Removal

Seasonal contracts for driveways, walks and lots, priced per push or for the full winter. Same crew that mows in July, so we already know where your beds and irrigation heads are buried.

BuilderNow compared with doing it yourself

BuilderNow DIY website builders
Who builds the site We do. You describe the work you take on and we write and build the pages around it. You do, in an editor, after the last mow of the day.
What the price covers $25/month or $250/year, with the domain name, hosting and support all included. A plan fee, with the domain and most extras priced separately.
Seasonal changes Message us when snow contracts open or cleanup season starts and we make the change. You log back in and relearn the editor.
Separating route work from design-build Built into the structure of the site from the first page. A layout decision you make inside a one-size template.
Free trial 30 days on a yoursite.buildernow.net address, with a custom domain on the paid plan. Varies by provider.
Scope Simple business websites. Online stores, booking systems and custom features are quoted separately. Add-ons and plugins you pick, install and maintain yourself.

Why this matters for Landscape businesses

39.3% of homeowners start their search for a home services contractor on Google Search or Google Maps.

Mantel, 2025

69% of homeowners search for pricing online before contacting a contractor.

Mantel, 2025

Homeowners contact an average of 2.1 contractors before hiring.

Mantel, 2025

46% of phone leads convert during the call in home services, the highest of nine industries measured.

Invoca, 2025

Landscape website questions

Yes, one site with two clearly separate paths. It is the same company and the same reputation, and today's mow customer is often the patio customer three years from now. What breaks is mixing them on one page. Give maintenance its own section built around frequency and a starting price, and give design-build its own built around scope and process. One homepage, two doors.

Split the request paths. A maintenance form asks for the address, lot size and how often they want service, and those land in a route-planning pile you work in batches. A project form asks what they are picturing, rough square footage and a timeline, and comes through flagged for an estimate visit. Everything still reaches you, but you triage in thirty seconds instead of calling everybody back blind.

You can be honest about both. Route work tolerates a starting range or a per-visit minimum, and publishing one quietly filters out people shopping for half your rate. Design-build does not price that way, so say exactly that: give a typical range for a patio or a wall, name what moves it, base depth, equipment access, wall height and drainage, then offer a site visit instead of a made-up number.

Show them the year, not the visit. Lay out what happens by season, spring cleanup and mulch, weekly mowing, pruning, fall leaf removal, irrigation winterization, and snow where winters call for it, then present it as one annual agreement at a monthly or per-season price. Customers who see the whole calendar stop treating each service as a separate decision, and your cash flow stops falling off a cliff every November.

They do, because the reader is a different person entirely. A property manager or board member is assembling a bid file, not browsing for ideas. That page should state the property types you maintain, your crew and equipment capacity, how you handle multi-site scheduling and reporting, and a direct bid-request contact. It also has to hold up when it gets forwarded into a thread with five people on it.

More than owners expect, because people search these jobs by symptom instead of by trade. Somebody with water seeping into a basement types the symptom, not the word landscaper. A page that names the real work, regrading, French drains, catch basins and downspout extensions, or zone design, head replacement, backflow testing and fall blowouts, gets found by homeowners who had no idea what to call it.

Say it plainly, before the install rather than after the first dead shrub. Fresh sod and new planting beds need water almost daily for weeks, and that is the biggest reason a good install fails in its first season. State the watering schedule the install needs and whether that falls to the homeowner or is something your crew covers for the first month. Expectations in writing prevent the August phone call.

It should, and with BuilderNow that work is not yours. Send us a message when snow contracts open, when you stop taking new route customers because you are full, or when you add hydroseeding, and we make the change. Support is part of the $25 a month. Most landscape companies make three or four swaps across a year, and none require touching an editor.

A simple business website built for you, plus the domain name, hosting and support, at $25 monthly or $250 for the year. You start with a 30-day free trial on a yoursite.buildernow.net address and move onto your own domain when you go paid. Online stores, booking systems and custom features sit outside that and get quoted separately.

Get your Landscape website online

Next spring is already on the calendar whether the phone is ready for it or not. Thirty days free is enough time to get a real site live on a yoursite.buildernow.net address, watch what kind of requests actually come through it, and decide whether it earns its keep before you have paid anything at all.

We do the building. You tell us what you mow, what you install, what you plow and what you bid annually, and the pages get written around that work. After the trial it is $25 a month or $250 for the year, with the domain, hosting and support included. Start the trial now and point it at your own domain when you are ready.

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