What if every homeowner who called you already knew why the base under a slab matters, how long before they can park on it, and what a hairline crack at a control joint actually means?
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From the first truck to the last pass of the broom you get a window you cannot step out of. The phone rings in the middle of it and goes to voicemail. Homeowners reach out to roughly two contractors before hiring, so the driveway goes to whoever answered, or to whoever had a site that answered for them.
A homeowner holding two bids sees two prices and a thickness. What they cannot see is that one bid includes stripping soft fill, regrading and compacting base rock, and the other includes none of it. Subgrade prep decides whether a slab lasts twenty years or comes apart in three. With nothing on your site about it, you lose to the crew that skipped it.
You tell them to keep it damp, stay off it, and wait a month before sealing. Then they park the work truck on it at day three, hose it down at noon in August, or throw deicer across it the first cold snap. The damage shows up months later and lands on your concrete. A page they can read at home settles it beforehand.
Footings, stem walls and garage slabs get inspected, and builders want a sub who looks like a business before they hand over a schedule date. If all a general contractor can find is a name and a cell number, you read like a side job, even after fifteen years of flatwork.
Almost every concrete job starts with a customer staring at something that has already failed. A driveway spiderwebbed at the apron. A patio that settled toward the house so water now runs at the foundation. A sidewalk panel heaved by a maple root. They pull out a phone and search driveway replacement, concrete patio cost, or their town plus concrete, and nearly four in ten homeowners begin a contractor search on Google Search or Google Maps. They are not shopping a brand. They are working out whether this is a three thousand dollar job or a twelve thousand dollar one.
Price is the first thing they hunt for and the thing they almost never find. Roughly seven in ten homeowners look for pricing online before contacting anybody. You are not going to post a flat rate per square foot, and you shouldn't, because access, tear-out, thickness and finish move the number every time. What you can post is how the pricing works: that flatwork is measured by the square foot, that breaking out the old slab is its own line, that a small pad still carries a minimum truck charge because the plant bills a load whether you take three yards or seven.
Then the calendar takes over. In freeze-thaw country the year is wedged between the last hard freeze in spring and the first one in fall, and everybody who put the patio off calls inside the same eight weeks. In warm climates it is afternoon heat and summer storms moving pours instead. Either way the season fills, weather shuffles the schedule, and the contractor whose expectations are already written down spends far less of the evening explaining the same three things again.
Driveways, patios and walkways sell to homeowners. Footings, stem walls and slab-on-grade sell to builders. Two buyers asking two different sets of questions, so each gets its own page instead of sharing one list.
Broom finish, exposed aggregate, stamped and stained all price differently and ask different things of the owner later. One page naming each, with what it adds to the job, ends the circular call about the stone look.
One link covering staying off the slab, keeping it damp, when it will take a vehicle, when it can be sealed, and what never goes on it in winter. Send it the afternoon you pour.
Control joints, why concrete shrinks as it cures, and what separates expected hairline cracking from a crack that matters. Said before the pour it reads as expertise. Said afterward it reads as an excuse.
Square footage, whether there is an old slab to tear out, whether a truck can get close, and whether anything is getting stamped. Those answers tell you if the job is worth driving across the county for.
Most of this work still closes on a phone call, not a form. Your number sits tappable at the top of every page, so nobody has to copy digits while standing in the driveway they want replaced.
Customers open your site outside, in the yard, on a carrier that barely reaches. Lean pages come up fast instead of hanging long enough for them to tap the next company on the list.
Asphalt, pavers, pool decks, countertops. Naming what falls outside your work costs you nothing and clears out the calls you would have turned down anyway.
Break out the cracked one, prep and compact the base, then pour a new slab with rebar or wire mesh in a mix rated for vehicle weight. Most residential drives pour in a day.
A poured patio off the back door, pitched away from the house so rain runs off instead of standing against the foundation. Broom, exposed aggregate or stamped finish.
Front walks, approaches and the one panel that catches everybody's toe. Panels are set with control joints so the shrinkage cracking lands where it was planned instead of across the middle.
A thicker slab with heavier reinforcement, pitched to a door or a drain if you need it. Poured to carry a truck, a lift, or a wall of loaded tool boxes without breaking up.
The part nobody ever sees. Trenched to depth, formed, tied, inspected, and poured so the structure sitting on top of it stays exactly where it was set.
Patterns pressed into the wet surface so the slab reads as stone, brick or plank for a fraction of what laying the real thing costs. It does need resealing on a schedule.
Color mixed through the load or stained into the cured surface, in earth tones or something louder. Shade varies slightly from pour to pour, which is worth knowing before you pick it.
Breaking out the old driveway, patio or slab and trucking the rubble off site. Quoted apart from the pour, because disposal is charged by weight at the dump.
A sealer coat once the slab has cured, and again every few years after that. Decorative work and anything that sees road salt all winter needs it more often than a shaded patio does.
Grinding, patching, overlaying or lifting a settled panel when the slab underneath is still sound. Cheaper than replacement when it is honestly the right call.
| BuilderNow | DIY website builders | |
|---|---|---|
| Who does the building | We do. You answer questions about the work you pour; we write the pages and put the site up. | You do, in an editor, in whatever is left of the evening. |
| What the $25 covers | Domain name, hosting and support in one price. $25 a month, or $250 if you pay by the year. | A plan fee. The domain, email and most add-ons are billed on top of it. |
| Changing it later | Send us the change — a finish you've added, a new number, a service you dropped — and we make it. | You log back in and edit it yourself, so it waits for a rain day. |
| What you have to learn | Nothing technical. If you can describe a job, you can get a site. | The editor, its templates, its settings, and whatever shifted last update. |
| Seeing it before you pay | 30 days free on a yoursite.buildernow.net address. Your own custom domain comes with the paid plan. | Trial terms differ by provider, and some want a card before you see anything. |
| Beyond a simple site | Online stores, booking systems and custom features are quoted separately from the monthly price. | Marketplace add-ons, each carrying its own separate subscription. |
39.3% of homeowners start their search for a home services contractor on Google Search or Google Maps.
Mantel, 202569% of homeowners search for pricing online before contacting a contractor.
Mantel, 2025Homeowners contact an average of 2.1 contractors before hiring.
Mantel, 202546% of phone leads convert during the call in home services, the highest of nine industries measured.
Invoca, 2025Pouring season does not hold still while you get around to a website. The trial runs 30 days, free, on a yoursite.buildernow.net address, which is long enough to see your own driveways, your own finishes and your own number on real pages before you commit to anything.
Tell us what you pour and where you work. We build it, and after the trial it is $25 a month with the domain, the hosting and the support included. Then you go back to the part of this that needs your hands and a trowel.
Start your 30-day free trial