How customers choose a Tile company
Tile almost never gets searched first. It gets searched second, after a bathroom remodel has already started or a shower has already gone bad, and by then the homeowner has read enough to be nervous. She is typing things like shower tile installer, bathroom tile contractor, or regrout shower on a phone, usually standing in the room in question. She clicks two or three results, and what she is scanning for is whether you do showers specifically, whether you say anything about waterproofing, and whether the photos look like a bathroom her size rather than a hotel lobby.
The money question comes before the phone call. She wants a range per square foot, she wants to know whether the price changes for twelve-by-twenty-four tile or a herringbone pattern, and she wants to know if a shower is priced differently from a floor. You cannot publish a firm number and should not try, but a site that explains what moves the price — tile size, pattern, substrate condition, whether the pan is being rebuilt — keeps you in the running against a lower bid that covers less work.
Then she checks whether you are real. Reviews, how long you have been setting tile, whether the business has an address and a name that matches the truck. Tile has a long tail of guys with a wet saw in a van, and the homeowner knows it. She is also picturing her house torn up: dust in the hallway, a bathroom down for a week, four people sharing one toilet. Say how you handle that and half her objections are gone before she dials.
