A website for sales companies that works on both sides of the territory

Your line card should not be a PDF you email after the fact — put your lines, your counties and your field team where a principal hunting for a rep and a buyer hunting for a line can both read them.

  • Built for you — send your line card, your territory and your people, and the site comes back done
  • $25/month or $250/year with the domain name, hosting and support included
  • 30-day free trial on your own yoursite.buildernow.net address
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What a weak website costs a Sales business

Your line card is a PDF, or it is nowhere

The line card is the single most important document a rep firm owns. It tells a principal what you already carry and a buyer what you can quote. Most firms keep it as an attachment, or as a stack of printouts for the booth, and that is the end of it. A manufacturer checking you out at 9pm cannot read a PDF sitting in your sent folder.

A manufacturer cannot tell what you actually cover

When a principal needs coverage in your region, they get your name from another rep or a distributor, then look you up before they call. They want the geography, the lines already on your card, the segments you sell into, and how many feet you have on the street. A one-paragraph About page and a contact form keeps you out of that conversation.

The buyer in your territory lands on the factory instead

A plant engineer looks up a model number. A contractor chases a lead time. A distributor wants local support. If nothing on the internet says you are the field presence for that line in that geography, they fill out the factory's form, and the lead comes back through channels weeks later, if it comes back at all.

Lose a line, and nothing is prospecting for you

A principal can terminate with 30 days notice and take a chunk of your commission with them. That is why you carry several non-competing lines, and why you should always be findable by the next one. A page stating your territory, segments and coverage keeps prospecting while you drive between accounts.

How customers choose a Sales company

You have two audiences and they arrive from opposite directions. A manufacturer looking for representation usually hears your name from another rep, an association roster or a distributor, then vets you quietly before the first phone call. They check the territory boundary, the lines you already carry so they can look for a conflict with their own, the market segments your calls land in, and the size of the field team. A conflict ends the conversation in thirty seconds, which is exactly why they would rather read your line card than ask you to email it.

The territory side searches differently. A buyer starts from the product: a brand, a model number, a material, often with a city or a state attached. If you have been clear about what you carry and where, they find you rather than the plant, which is the point of the model — you are the manufacturer's field presence in that geography without being on their payroll. Once they land, they want three answers. Do you stock it or does it ship from the factory. Who covers my county. Can you get me pricing and a lead time this week.

Both audiences take their time. Specification work in construction and industrial sells on project cycles measured in quarters: the site gets found early, bookmarked, and opened again when the job is funded and submittals are due. Trade shows are still where relationships start, but the follow-up happens on a phone that night in the hotel. Someone takes your card at the booth, looks you up, and decides whether your email is worth answering.

What a Sales website needs

A line card that is a page, not a download

Every principal you represent, each with a sentence or two on product scope and segments plus a link to the manufacturer. Readable on a phone in a plant. Keep the PDF for the booth, but stop making it the only copy that exists.

Territory written without ambiguity

The states, the counties, and named accounts where that is how the agreement reads. Vague territory language is what commission disputes are built on. Saying it plainly helps the principal sizing you up and the buyer who only wants to know whether you cover them.

The market segments you sell into

OEM, MRO, commercial construction, municipal, water and wastewater, food and beverage — your real mix, not a list of everything. A principal reads this to decide whether your calls land in front of their customers.

Your people and who covers what

Feet on the street is the question every manufacturer asks. Names, regions and roles — outside sales, inside sales, specification, applications — so a buyer reaches the person who can answer on the first try.

A page aimed at principals looking for a rep

What kind of lines fit your firm, what you deliberately do not carry, your territory and segments, and who to contact about representation. One page, working every day you are not standing at a show.

Inquiry routing built around line and county

A form that asks which line, which county and what the application is, so a quote request reaches the rep who owns that account rather than a shared inbox nobody checks after five.

Literature and spec sheets by line

Cut sheets, model numbers and specification language sorted by principal, so an engineer writing a spec or a contractor assembling a submittal can pull what they need at seven in the morning.

Trade show schedule and booth number

Where to find you this season and what will be in the booth. The same page gets opened the night after you hand over a card, so the rest of the site earns the follow-up.

Sales services your site should cover

Territory sales representation

We are the manufacturer's presence in this region: calling on the accounts, carrying the samples, answering the phone from inside the territory instead of three time zones away.

Multi-line representation

We carry several non-competing lines that sell into the same accounts. One call covers more of what a buyer needs, and every principal gets through more doors than a single-line salesperson could.

Specification selling

We get products written into drawings and specifications with architects, consulting engineers and plant engineering groups, then track the job through bid day to the purchase order.

Quotes, takeoffs and bid follow-up

Send plans or a model list and we come back with pricing, lead times and approved alternates, then stay on the project until somebody buys.

Distributor and channel support

We call on the distributors who stock the lines, train counter and inside sales staff, and help set stocking levels so material is on the shelf when a customer needs it.

Demonstrations and lunch-and-learns

We bring the equipment, the cutaways and the slides to your conference room or shop floor, and your team gets an hour of real product training with lunch.

Application and sizing support

Give us the duty, the flow, the loading or the environment and we size the product in writing, so the submittal clears review the first time.

Order follow-up and expediting

When a shipment slips or a submittal stalls, you call one local number. We work the factory so you never have to learn their phone system.

New product launch in the territory

A new line or model gets in front of the right accounts and distributors here in weeks, not whenever a factory salesperson can book a trip.

Market intelligence for principals

Reporting on competitive activity, street pricing, project movement and lost orders, written by people who were in the room.

Startup, warranty and after-sale service

Startup assistance, warranty claims and the awkward call after an installation goes sideways, handled by someone who can drive to the site.

BuilderNow compared with doing it yourself

BuilderNow DIY website builders
Who builds it We do. Send your line card, your territory and your people, and the site comes back built. You do, in a template, in whatever time is left between calls and windshield hours.
Getting the line card online Each principal written up as a page with product scope and segments, with your PDF kept for handouts. You design the layout once, then rebuild it by hand for every line you add.
Territory and coverage pages States, counties and named-account language, with the rep who covers each area. An empty page and a map widget you work out for yourself.
Picking up or dropping a line Message us. The new line goes up and the terminated one comes off the card. Log in, find the right page, edit it, then check it still reads correctly on a phone.
What the price covers $25/month or $250/year with the domain name, hosting and support included. A plan fee, then the domain, then add-ons, each billed on its own.
Trying it first 30-day free trial on a yoursite.buildernow.net address, with the site actually built for you. The trial hands you an empty editor. A finished site at the end is on you.

Why this matters for Sales businesses

17% of small businesses still have no website.

Clutch, 2025

58% of consumers often or always check a business website to confirm information they saw elsewhere.

DreamHost, 2026

70% of consumers say they are more likely to do business with a company that has a website.

DreamHost, 2026

52% of consumers start a local business search on Google Search.

BrightLocal, 2026

Sales website questions

Say it the way your agreements say it. Contracted by state, list the states. Split by county, list the counties, because a buyer in a border county needs to know and a principal needs to see the line. Where named accounts or house accounts are carved out, note that coverage varies by line rather than publishing account names. Ambiguity on a page turns into a commission argument later.

Both, with the page first. The PDF is a booth handout and an email attachment. The page is what a principal reads before calling you and what a buyer finds when they look up a product you represent. Give each line a short write-up of its product scope and segments plus a link to the manufacturer, then keep the PDF current for the next show.

Capture it and route it quickly. Ask for the line, the county and the application, then send it to the rep who owns that account instead of a shared inbox. Tell them what happens next and roughly when. A plant engineer who gets a real answer inside a day calls you next time rather than the factory form, and that habit is the whole asset.

List people with names, roles and the regions they cover, then give one form and one main number for the territory. The form asks the two questions that let you route it: which line, which county. Inside sales qualifies it and hands it to the right outside rep. Buyers still reach a person, and nobody gets cold calls while they are driving to an account.

Yes, early and in plain words. Rep, agent and distributor get used loosely, and the first thing a buyer wants to know is whether material comes off your shelf or out of the plant. If you do not stock, say orders ship from the factory and name the stocking distributors you support. If you stock some lines only, say which. It kills the wrong calls.

Four things, roughly in this order: the territory you cover, the lines already on your card so they can check for conflicts with their own products, the market segments your calls land in, and how many feet you have on the street. Put all four where they can be read without an email. A principal who has to ask for your line card is still shopping two other firms.

It is the cheapest prospecting a rep firm can do. One page covering the kind of lines that fit you, what you deliberately do not carry, your geography and segments, and who to contact about representation. Lines get terminated on thirty days notice, and the firms that replace that revenue fastest are the ones already being found by the next manufacturer.

Yes. Send a message with the line, its product scope and the territory it covers, and we make the change. Same when a principal terminates and it has to come off the card quickly. You do not log into an editor and you do not wait for a developer to find a free afternoon. Support is included, so edits are not billed by the hour.

The work here is a small number of specific pages answering specific questions: your lines, your territory, your segments, your people, and how to reach the right one of them. That is a simple business website, which is what we build for $25 a month. Online stores, portals and custom integrations are quoted separately, and most rep firms do not need any of them.

Get your Sales website online

You can have your line card, your territory and your field team on one page before the next show opens, or before the next principal asks you to email a PDF. Start the 30-day free trial, send us the lines you carry and the counties you cover, and we build it on a yoursite.buildernow.net address.

If it earns its keep, it is $25 a month or $250 a year with the domain name, hosting and support included, and you point it at your own domain. If it does not, walk away when the trial ends. Either way, the next manufacturer looking for coverage in your territory finally has something to read.

Start your 30-day free trial