A Website for Insurance Agents Who Represent More Than One Carrier

A family closing on a house Friday searches for an agent, finds three names, and calls the one whose site shows which carriers it can shop and what a quote request actually takes.

  • We build the whole site for you — no page builder to learn
  • Domain, hosting and support included for $25/month
  • 30-day free trial on your own buildernow.net address
Build Your Insurance Website

We build awesome
Insurance websites.

Fill out your information and in 3 simple steps your preview will be built, no coding necessary.

Pick a Domain

The beginning of your home on the web starts with a name.

Describe Your Business

Tell us a bit about your business; the services you offer, and your history.

Tell Us About You

Let us know how customers can best contact or reach you.

Example Insurance website built by BuilderNow

Unlimited Possibilities.
3 simple steps.

Watch this short video for a quick walk through on how simple it is to get your website online.

Get Your Business Online Within in Minutes

Website Design made easy. Just one click away.

Get Started

Why Insurance businesses choose BuilderNow

Fast, Friendly, Secure, Quality

Fully Secured

All of our websites are fully secured with SSL encryption as well as top of the line servers.

Best Performance

Our web hosting servers have an uptime of 99.99%. Host with us hassle free with an online gurantee.

Start Now

What a weak website costs a Insurance business

The captive office down the street looks exactly like you

Someone types in a search for an insurance agent and gets a list of names. Nothing on that list tells them one office writes for a single company and the other can shop twelve. You know the difference is the entire reason to use you. Without a page that says it, the customer picks whoever answers first and never learns you had options for them.

Commercial prospects check you out before they ever dial

Personal lines pays the bills. Commercial is where the revenue actually is, and a commercial buyer behaves differently. The office manager at a general contractor, a trucking outfit or a restaurant group looks first to see whether you write their class of business at all. A site built only around auto and home quietly tells them no.

Renewals move without you in the room

Most shopping happens in a narrow window — thirty days before renewal, or right after something changes. A house. A teen driver added to the policy. A new LLC with its first employee. If you are not findable in that window, the policy renews with whoever has the website, and you do not hear about it for another year.

Certificate requests eat the morning

The single most common reason an existing commercial client contacts your agency is a certificate of insurance. A subcontractor needs one by noon. Each one arrives as a phone call, gets written on a notepad and gets chased. A request page that collects the holder, the address and the deadline takes hours a week off the phone.

How customers choose a Insurance company

Insurance still moves on referrals, but the referral is no longer the end of it. A friend says the name of your agency and the prospect searches it before calling. They are checking that the office is real, that you handle their line of coverage, and that other people in town have said something good. If what they find is a carrier-issued page with a stock photo and your name in small type, you look like a storefront for somebody else.

The timing is mostly fixed and mostly not yours. Personal lines shopping clusters around renewal dates and life events — buying a home, adding a driver, moving a business into a leased space that requires proof of liability. Medicare supplement and ACA enrollment are harder still, real deadlines on a calendar, and people search those weeks urgently and then stop. A site that answers the question in front of them during that window gets the call. A site that reads like a brochure does not.

Then there is the moment the relationship is actually tested. A claim. The customer has a hailed-out roof or a delivery van in a ditch, and what they want is a human who knows the file and will stay on the phone. That is the part a direct carrier cannot sell, and it is the part your website should make obvious before anyone needs it. Say who they reach, say that you help them through the process, and name the carriers you place business with — the appointments are the agency's real asset, and listing them is standard practice in this business for a reason.

What a Insurance website needs

A carrier page that does the arguing for you

A plain list of the companies you are appointed with, logos where your carriers allow them, and one clear line about what shopping several of them means for the customer. This is the independent agency's whole pitch and it belongs above the fold, not in a footer.

A quote request that asks almost nothing

Name, phone number, type of coverage, best time to call. That is enough to start a conversation, and it keeps sensitive details out of a web form entirely. You call back, you ask the underwriting questions properly, and the customer never has to type anything they would regret typing.

Separate paths for personal and commercial lines

A homeowner and a fleet owner need different pages, different language and different proof. Splitting the two at the top of the site means neither one has to dig past the other, and your commercial prospects can see in one click that you write their class.

A certificate of insurance request page

A short form for existing commercial clients: named insured, certificate holder and address, project or contract reference, and when it is needed. The requests arrive in writing, with the details already spelled correctly, instead of being read out over a phone.

A claims page with the numbers on it

Each carrier's claim reporting line, your office number, and what to expect from you after the claim is filed. People look for this page while they are rattled. Having it costs you nothing and it is the clearest proof that there is a person behind the policy.

Niche program pages

Commercial trucking, contractors, restaurants, habitational — whatever you actually have markets for. A page per program is how a small agency becomes findable for a specific class instead of competing against every office in the state for the word insurance.

Licensing and credentials, stated plainly

Your agency name, the states and lines your producers are licensed in, and how long you have been placing business locally. Producer licensing varies by state and by line, and saying yours clearly answers a question some buyers will not ask out loud.

An enrollment deadline page when you write those lines

If you handle Medicare supplement or marketplace health plans, the enrollment windows are hard dates and searches spike against them. One page with the current period, what you need from the person, and a callback request is worth more than a paragraph buried on a services list.

Insurance services your site should cover

Auto insurance

Coverage for your cars, trucks and the people who drive them. Because we work with several companies, we can look at more than one option for your household and explain what actually differs between them.

Homeowners insurance

Protection for the structure, your belongings and your liability as an owner. If you are closing soon, call us early — lenders want proof of coverage before the file can fund.

Personal umbrella liability

Extra liability limits sitting on top of your auto and home policies, for the bad day that goes past them. Common for families with teen drivers or rental property.

Life insurance

Term and permanent options reviewed against what your family would actually need. We walk through the numbers with you rather than handing you an application.

Medicare supplement plans

Help understanding what Original Medicare leaves to you and which supplement or Advantage options are available locally. Enrollment periods have firm deadlines, so reach out before the window closes.

Individual and family health plans

Marketplace and off-exchange options during open enrollment, plus special enrollment if you have had a qualifying life change like a job loss, a move or a new baby.

General liability for contractors

The policy your general contractor asks for before you set foot on the job, with certificates issued to the holders who need them. Tell us the contract requirements and we will work to the limits specified.

Commercial auto and trucking

Coverage for work vehicles, from a single van to a tractor fleet with filings. Motor carrier accounts have their own markets, and we place business with companies that write them.

Workers' compensation

Required coverage for your employees and the class codes and payroll figures that drive the premium. We handle the audit paperwork alongside you instead of leaving it on your desk.

Business owners and restaurant packages

Property, liability and business income bundled for a storefront, office or restaurant, including equipment breakdown and spoilage where it matters.

BuilderNow compared with doing it yourself

BuilderNow DIY website builders
Who builds the pages We do. You send us your carrier list, your lines of business and your phone number. You do, in your own evenings, in an editor you have to learn first.
Monthly cost $25 a month, or $250 for the year. A plan fee, then the domain, then whatever add-ons the form you want sits behind.
Domain and hosting Included, along with support when something needs changing. Usually billed separately, often on a different renewal date than the plan.
Quote and certificate request forms Set up for you, asking only for a name, a phone number and the coverage type. A template form you configure yourself, with whatever fields it ships with.
Adding a new carrier appointment Email us the name and we update the carrier page. You log back in and edit the page yourself, whenever you next have an hour.
Online stores, scheduling and custom features Quoted separately — the $25 plan covers a straightforward agency site. Sold as higher tiers or third-party apps you install and maintain.

Why this matters for Insurance businesses

52% of consumers start a local business search on Google Search.

BrightLocal, 2026

49% of consumers trust online reviews about as much as recommendations from people they know.

BrightLocal, 2026

70% of consumers say they are more likely to do business with a company that has a website.

DreamHost, 2026

59% of consumers expect a business to have 20–99 reviews before they trust its average rating.

BrightLocal, 2024

Insurance website questions

Yes. Those appointments are your agency's real asset, and publishing them is standard practice for independent agencies. A customer cannot otherwise tell you apart from a one-company office. List the carrier names, add logos where your carrier marketing guidelines permit it, and keep the list current. If an appointment ends, the page comes down — an out-of-date carrier list is worse than a short one.

A name, a phone number and the type of coverage wanted. That is it. Do not ask for a date of birth, a driver's license number, a social security number or existing policy numbers through a web form. Collect enough to call back, then gather underwriting detail by phone or through your carrier's secure system where it belongs. Customers also finish a three-field form far more often than a long one.

Say it in the first sentence a visitor reads, not on an about page. Someone searching cannot tell the two apart, so name the difference directly: you represent several companies and can look at more than one option for the same household or business. Then back it up with the carrier list. Shopping multiple carriers is your entire pitch, so put it where it cannot be missed.

Each carrier's claim reporting number, your office number, and a short description of what you do once a claim is open. A claim is the moment the relationship gets tested, and the agent is the human who helps the client through it. Describe that help honestly — you advocate and explain, you do not decide the outcome. Avoid any wording that reads as a promise about how a claim will be resolved.

They should be able to. A certificate request is the most common reason a commercial client contacts an agency, and taking those requests in writing saves hours of phone time every week. A short form works: named insured, certificate holder and mailing address, the contract or project it relates to, any required wording, and when it is needed. Your staff still issues the certificate the usual way.

Yes, split them at the top. A homeowner adding a teen driver and an operations manager who needs a liability certificate before Monday want completely different pages. Commercial accounts are where the premium and the retention are, so give them their own path with the classes you actually write. Mixing both into one services list makes each buyer dig past the other, and some will not bother.

Publish what is true. Aggregator and cluster arrangements are how small agencies reach markets they could not get appointed with alone, and customers do not care about the plumbing. Say which companies you can place business with through your relationships, under your own agency name, with your producer licensing noted. Do not describe an appointment you do not have, and check your aggregator's own guidelines before using a carrier logo.

Give each program its own page. A small agency gets found for commercial trucking, contractors or restaurants far more easily than for the word insurance, and those pages let you speak the class's language — filings, class codes, certificate requirements, hired and non-owned exposure. Write only about programs you have markets for, so the calls you get are ones you can actually quote.

The site and domain go with the agency, so it is worth getting it right before perpetuation becomes urgent. Plenty of owners are carrying a book toward retirement with no web presence a buyer or successor can inherit. We can update names, producers and the carrier list whenever the agency changes shape — you email us the changes and we make them, included in the plan.

Get your Insurance website online

The free trial runs thirty days on your own yoursite.buildernow.net address, so you can have the carrier list, the quote request and the certificate request page in front of your staff before you pay anything. Send us your lines of business, your carriers and your phone number and we build it.

Renewal dates and enrollment windows do not wait for the website. Start the trial now and the pages are up before the next batch of them lands.

Start the free trial