When a daughter three states away is comparing agencies at eleven at night, does your site answer the two questions that decide it — what kind of care you actually provide, and who pays for it?
Fill out your information and in 3 simple steps your preview will be built, no coding necessary.
The beginning of your home on the web starts with a name.
Tell us a bit about your business; the services you offer, and your history.
Let us know how customers can best contact or reach you.
Watch this short video for a quick walk through on how simple it is to get your website online.
Website Design made easy. Just one click away.
Get StartedFast, Friendly, Secure, Quality
All of our websites are fully secured with SSL encryption as well as top of the line servers.
Our web hosting servers have an uptime of 99.99%. Host with us hassle free with an online gurantee.
Not the person who needs care. It is their adult child, often in another state, usually at night, within a day of a fall or a discharge call. That reader is frightened, has never hired care before, and is working through four agency names a social worker wrote on a sheet of paper. A site built to impress other care professionals loses to a plain one that answers a panicked family's questions in order.
They call asking for "a nurse" when what the situation needs is twenty hours a week of companion care, meal prep and bathing help. Or they ask for a sitter when a wound needs a licensed nurse. If your site does not explain the difference in plain words, your intake coordinator spends the first ten minutes of every call doing it by phone, and the families who never called are still guessing.
Medicare, Medicaid waiver programs, long-term care insurance, VA benefits, private pay. Which of those you work with decides whether a family can consider you at all, and it is the first thing they try to find out. When a site stays silent, they assume private pay only and move to the next name without dialing your number.
You are short-staffed. Every CNA, HHA and LPN deciding whether to apply is reading the same pages the families see, judging whether you are organized and whether you back up your caregivers. A site with no careers page tells both audiences the same thing, and one gap costs you a hire and a client.
The search almost never starts calmly. A discharge planner hands the family a short list, a neighbor mentions an agency, or someone types home care into a phone in a hospital hallway. Then the checking starts: is this a real, local, licensed operation or a national call center that will sell the inquiry? They look for a state license number, how long you have operated, and whether caregivers are your employees or subcontracted. For a facility, they pull the CMS star rating and read it next to what your site claims. Any gap between the two costs you trust immediately.
Then come the reviews, read differently here than in any other industry. A family is not judging whether work looked nice. They are scanning for whether caregivers show up, whether anyone answers the phone on a Sunday, whether the same person comes back each week, and how the agency handled something going wrong. Recent reviews outweigh the average, because staffing changes fast.
The conversion event depends on what you run. For assisted living or memory care it is the tour — nothing is decided until a family walks the halls, so every page should make scheduling a visit easy and be honest about a waitlist. For home care it is a call with your intake coordinator, and the site's job is to make that call feel low-stakes. For hospice there is no conversion event in the normal sense. Nobody wants to begin that conversation, so the site has to be gentle, quiet and clear enough that a family can read it alone at two in the morning.
One page listing what you work with: Medicare-certified services, Medicaid waiver programs, long-term care insurance, VA community care or private pay, and which services fall outside each. A family knows in thirty seconds whether to keep reading.
A short comparison showing which one a situation calls for: a licensed nurse for wound care, injections or medication management, against a caregiver for bathing, dressing, meals, errands and company. Families who understand it call better prepared.
State home care agency license number, years in operation, whether caregivers are employees rather than contractors, background checks, bonding, liability coverage and the training your staff completes. These are the questions families ask on every first call.
Independent living, assisted living, memory care, skilled nursing. Families want to know what prompts a move between them, because the fear is being moved again in six months. Saying it plainly reassures more than anything else on the site.
For a community, the tour is the decision. A request-a-visit button on every page, your hours, who the family will meet and how long it takes. If you keep a waitlist, the site says so instead of letting a family discover it on the call.
A spouse or daughter doing the caregiving alone is your most likely first-time client, and most do not know respite exists. A page that names the exhaustion without judgment and explains a few hours a week of coverage converts quietly and often.
Open roles by credential, shift types including weekends and overnights, what orientation involves, and a short application asking for a name, phone number and license type. In a staffing shortage this page is a recruiting tool, not a formality.
Name, phone number, email, best time to call and which service they are asking about. No conditions, medications, diagnoses or insurance ID numbers. Anything about the person's health happens on the phone with your intake staff, which is how it should be.
Hours of company, conversation, light housekeeping, errands and a reliable check on how someone is doing. Usually the first service a family buys.
Hands-on help with bathing, dressing, grooming, toileting and moving safely around the house. Non-medical, delivered by trained and screened caregivers, and scheduled around the routine someone already has.
A licensed nurse for wound care, injections, catheter and ostomy care, vital sign monitoring and medication management in the home. For families who were told a nurse is needed and are not sure where to find one.
Coverage for the first weeks after a hospital stay or surgery: help getting home, keeping to the discharge instructions and getting to follow-up appointments.
Caregivers trained for memory loss, wandering, sundowning and the repetition that wears families down, with the same caregiver returning where possible.
Short-term coverage so a family caregiver can sleep, work, travel or go to their own doctor. A few hours a week or a few days at a stretch, with no obligation to continue.
A room, meals, daily help, activities and staff on site around the clock. The page exists mainly to get a tour on the calendar.
Comfort-focused care at home or in a facility, with support for the family as well as the patient. Written gently, because most people read this page before they are ready to talk about it.
Rehabilitation after a stroke, a fall or a joint replacement, in a clinic or at home. Described in plain terms rather than clinical shorthand.
Rides to appointments, the pharmacy and standing social commitments, plus a caregiver present at the right hours to prompt a routine the family and doctor already set.
Credentialed CNAs, HHAs, LPNs and RNs placed into facilities for open shifts and leave coverage. Read by administrators and by clinicians looking for work.
| BuilderNow | DIY website builders | |
|---|---|---|
| Who builds the site | We do. You answer a few questions about your services, license and payer sources, and we write and build the pages. | You do, between shifts. |
| What it costs | $25/month or $250/year, including the domain name, hosting and support. | A plan fee, with the domain name and most add-ons billed separately. |
| Changing your payer list or license details | Email or call us with the change and we update the page for you. | You log in and edit it yourself, or it stays wrong. |
| Trying it first | 30 days free on a yoursite.buildernow.net address, with a custom domain on the paid plan. | Trial length and what it includes vary by platform. |
| Protected health information | Not a HIPAA-compliant platform. No patient portals, records or clinical intake forms — contact forms collect only how to reach someone. | Also not built for protected health information, though it is rarely stated plainly. |
| Scheduling software and online stores | Not part of the $25 plan. Quoted separately if you need them. | Often bundled, usually at a higher tier. |
58% of consumers often or always check a business website to confirm information they saw elsewhere.
DreamHost, 202673% of consumers used a mobile phone for their most recent local business search.
BrightLocal, 202697% of consumers read online reviews for local businesses.
BrightLocal, 202645% of consumers say businesses without websites feel less real.
DreamHost, 2026Somebody in your county got a call from a hospital this week and spent last night reading care websites on a phone in a dark kitchen. They did not call the best agency. They called the one that said which payer sources it works with, what kind of care it provides, and that a real person would answer.
The 30-day free trial puts your site on a yoursite.buildernow.net address so you can read it the way a family would, show it to your intake coordinator and have us fix what is off. Keep it and it is $25 a month with the domain name, hosting and support included.
Start the 30-day free trial